ERI

Ambition vs. Action Matrix

This matrix positions companies on two independent dimensions: CDP disclosure ambition (Y-axis — did the company score A on the CDP Climate questionnaire?) and actual decoupling performance (X-axis — is revenue growing while emissions fall?). Each cell is clickable to explore the companies within it.

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Total companies
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On A-List
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Not on A-List
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Walk the Talk

A-List companies that also achieve strong decoupling — the most credible climate leaders.

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Greenwash Risk

A-List companies whose emissions are not decoupling from revenue. High disclosure, low performance.

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Quiet Achievers

Strong decouplers not on the A-List — real performance without disclosure recognition.

Count note — why this matrix shows fewer companies than the main dashboard. The dashboard counts a company as analysable if it has ≥ 2 rows containing either a revenue figure or an emissions figure. This matrix requires ≥ 2 rows where both revenue and emissions are present in the same year (paired data points), because a decoupling gap cannot be computed without both values simultaneously. As a result, 16 companies that appear in the main dashboard are excluded here — they have multi-year data but insufficient paired (revenue + emissions in the same year) rows to compute a decoupling gap. This includes: companies with emissions data but no revenue data in all but one year (e.g. La Banque Postale, Severfield, Voestalpine AG); companies with revenue history but no absolute emissions data (e.g. Houdini Sportswear, Stegra); and first-year absolute emissions reporters where 2024 is the baseline with no prior year for comparison (e.g. Axel Johnson AB — first full-group absolute Scope 1+2+3 reporting in 2024 Annual Review). These companies are not missing from the dashboard; they simply cannot be placed on the action axis of this matrix.
Crocodile Economics — Emissions–Revenue Decoupling Analysis · Exponential Roadmap Initiative